BIJU

BIJU GROUP, a company specializing in global K-beauty distribution, has received a Ministerial Commendation from the Ministry of SMEs and Startups at the 2026 Seoul Small and Medium Business Convention, once again proving its global distribution competitiveness.

The company announced that CEO Joanna Lee received the commendation at the event held at DMC Tower in Seoul on June 17. The award recognizes BIJU GROUP’s contribution to expanding overseas opportunities for Korean small and medium-sized beauty brands and strengthening the global competitiveness of K-beauty. BIJU GROUP was also previously honored with a Ministerial Commendation from the Ministry of Trade, Industry and Energy at the 30th Korea Distribution Awards.

The First Media reported that BIJU GROUP has built an export network covering approximately 40 countries within four years of its establishment. The company currently supports the overseas expansion of around 150 Korean beauty brands and exports K-beauty products to markets including Russia and the CIS region, North America, Europe, the Middle East, Japan, and Southeast Asia.

BIJU GROUP provides comprehensive global distribution solutions, including localization strategies, brand positioning, and distribution channel development tailored to each market. With its Singapore entity serving as a regional base for Southeast Asia, the company plans to expand further into emerging markets such as Latin America and Africa, with the goal of growing its export network to more than 60 countries.

Source: The First Media
Link: https://www.thefirstmedia.net/news/articleView.html?idxno=202912