BIJU

K-skincare brand PURding Seoul has entered Wow Shop, Emart’s value-focused household goods retail format, as it expands its offline presence in Korea.

The brand launched at Starfield Market Wolgye and Emart Eunpyeong on October 22, with a further opening planned at Starfield Market Gunsan on October 30. Wow Shop plans to expand to five larger stores by the end of the year, giving more customers an opportunity to discover PURding Seoul’s products in person.

The three-product lineup combines gentle formulations with the brand’s “Pudding Skin” concept, inspired by smooth, bouncy skin. PURding Seoul plans to build domestic brand awareness through its offline presence while pursuing global B2B partnerships and overseas distribution opportunities.

Source: BusinessKorea

Link: https://www.businesskorea.co.kr/news/articleView.html?idxno=279903